About Bluebex

BUILT BY
TRAVEL
PEOPLE.

Bluebex was born inside a travel agency — not a boardroom. We lived the missed calls, WhatsApp chaos, and commission disputes. So we built the CRM we always wished we had.

Our Story

In 2021, Arjun Mehta ran a 14-person agency in Mumbai. Leads lived in Gmail. Bookings in Excel. Agents argued over commissions monthly. Their "CRM" was enterprise software duct-taped for travel.

He teamed up with Priya Nair to build something different — workflows for inquiries, quotes, bookings, itineraries, and payouts. Purpose-built, not adapted.

Six months embedded inside the agency shaped every feature. Today Bluebex powers agencies across India, the UAE, Singapore, and beyond.

We're still a small team. We still talk to customers weekly. The best travel CRM shouldn't need a manual.

By The Numbers

Real metrics from agencies on the platform. No vanity stats.

Monthly Bookings (Thousands)

0.4K20211.2K20223.8K20237.5K202410.2K202512K2026

Agencies by Region

200AGENCIES
  • South Asia (41%)
  • Middle East (27%)
  • Southeast Asia (19%)
  • Other (13%)

Net Promoter Score

425262718120222023202420252026

Feature Adoption Rate

Lead Pipeline94%
Booking Engine87%
Itinerary Builder76%
Commission Tracking68%

Mission

“Give every travel agency — from solo agents to 50-person shops — enterprise-grade tools without enterprise-grade complexity.”

What We Stand For

RADICAL CLARITY

Every screen serves one purpose: help you close more trips. No clutter, no confusion.

AGENT-FIRST

Built for the people on the front lines. Fewer clicks, faster keyboards, mobile-ready.

NO LOCK-IN

Your data is yours. Export anytime. Open APIs. We earn your business every month.

BRUTAL HONESTY

We tell you what the product can and can't do. Real tools for real agencies.

Milestones

2021

Founded in Bangalore by ex-travel agents

2022

Beta launch with 12 partner agencies

2023

5,000 monthly bookings milestone

2024

Expanded to Southeast Asia + API integrations

2025

Itinerary builder v2 and commission engine

2026

200+ agencies on public launch waitlist

The Team

Deep roots in travel and technology.

AM

Arjun Mehta

Co-Founder & CEO

PN

Priya Nair

Co-Founder & CTO

DO

Daniel Okonkwo

Head of Product

SR

Sofia Reyes

Head of Customer Success

Get in Touch

Questions or want a demo? We respond within one business day.

Email: hello@bluebex.com

HQ: Bangalore, India

Support: Mon–Fri, 9am–6pm IST